There are thousands of London dental clinics for patients to choose from, all of which offer a range of treatment options that seem designed to bewilder and confuse the layperson. Trying to choose the right dental clinic for your needs can be quite a daunting task; after all, it’s not exactly convenient to arrange consultations with each and every one in your area, as you could end up wasting a lot of time in the dentist’s chair before you find the right clinic for you!

Luckily, most dental clinics have their own website, which details what kind of treatments they have available, as well as practical details such as location and opening hours. Sometimes the cost of dental procedures may be included, but as this often depends on each patient’s needs it is difficult to generalise. Of course, you shouldn’t choose a dentist on the strength of their website alone, but if the clinic has spent time and effort creating a professional, informative and easy-to-use website, then the chances are high that the rest of their operation will be similarly well run.

Our own website at Harley Street Dental Studio has recently won an industry award, thanks to its easy navigation, understandable information and clever use of images. After all, once the price has been discussed, the most important thing prospective patients want to know is will the treatment work? The dental clinic therefore uses before and after pictures of previous patients to illustrate how effective different braces, whitening treatments or dental implants can be. Images can also be used to calm the nerves of prospective patients and by illustrating exactly what is involved in the fitting of braces or the application of a whitening treatment, you can put your mind at rest about how uncomfortable the procedure is likely to be.

Many clinics offer the same treatments these days, although most clinics will try and offer at least one unique selling point. Whether that is a particular dental procedure or late-night opening for busy city workers, the website is the best way to help you to make an informed choice about which clinic you will eventually choose for your treatment.