More people are seeking out the services of a cosmetic dentist – and the most popular treatment? Teeth whitening.

Cosmetic dentistry used to belong to the United States – like Botox and face-lifts. But now, more Brits are queuing up to find a good cosmetic dentist. In fact, it’s estimated that demand for cosmetic dentistry is increasing at a rate of up to 40% a year in the UK. And one of the most popular treatments is tooth whitening.

Cosmetic Dentists Get Their Teeth into Whitening Procedures

It isn’t surprising that tooth whitening is the most sought after treatment. We are inundated with celebrity culture – on our TV, in film, in magazines – and it’s now a rare thing to see a celebrity who hasn’t had extensive treatments from their cosmetic dentist. A cosmetic dentist is just as crucial as a hairstylist or make-up artist for the Hollywood elite. And where Hollywood goes, we follow. Perfect teeth however are not just about cloning the A-list. Having a good set of gnashers has been proven in survey after survey to impact on our emotional well being. If we are happy with our teeth, we are proud of our smile – if we’re proud to smile, we’re likely to smile more often. And smiling has a powerful physiological effect on our emotions – if we smile, happy emotions follow.

Celebrity Teeth – A Whiter Shade of Pale

For most of us, after years of slurping coffee, drinking red wine, grinding and chewing, our pearly whites are not so pearly, or so white. A cosmetic dentist is a safe way of brightening up your whole look with a simple tooth whitening procedure. In America, tooth whitening procedures have jumped by 50% each year since 2005. And the American Academy of Cosmetic Dentistry says more people are turning to enhancements such as veneers. The Brits are not far behind the Americans, with high profile celebrities such as Simon Cowell and Cheryl Cole lighting up the way.

Go to the Pros

More people are turning to a cosmetic dentist simply because whitening toothpastes don’t have the effect that they seem to promise on the tube. Some of the toothpastes can help take away surface stains but some dentists say they do nothing to make the tooth a shade whiter. Although dentists do recommend you use tooth whitening toothpastes after you’ve had a professional tooth whitening procedure with a cosmetic dentist.

Looking for cosmetic dentistry? Talk to Harley Street Dental Studio

The Harley Street Dental Studio has a vast range of services to enhance your smile. For more information on any aspect of cosmetic dentistry contact us on 020 7636 5981.